(Former?)Sugababe Jade Ewen shows how to pull off an underwear shoot in your favourite trainers...By Daily Mail Reporter
Last updated at 2:29 AM on 8th March 2011
Who says you can't pull off an underwear shoot in your favourite trainers?
Sugababes star Jade Ewen tried the unusual look as she modelled underwear for lingerie brand Miss Ultimo.
The singer showed off the new range for the undies firm which goes on sale today.
Miss Ewen - whose group has had hits with tracks such as Get Sexy and Push The Button - wore grey and white versions of the 'everyday' collection - although she topped off the ensemble with socks and sneakers.
Looking right at home: Jade Ewen paired Ultimo's 'everyday' range of lingerie with unconventional socks and trainers
Michelle Mone, creator of Miss Ultimo, said: 'Jade looks amazing in the range and proves that everyday lingerie can be sexy and stylish too.'
Ewen - the face and body of Miss Ultimo - said: 'The range is stylish, simple and wearable, as well as being wonderfully comfortable and luxuriously soft against your skin.'
'Everyday lingerie can be sexy too': former Sugababe Jade has been the face of Ultimo for the past year
She said: 'I didn’t actually think I’d ever do a lingerie campaign but I have always been a huge fan of the Miss Ultimo brand and Michelle that I simply couldn’t say no. I was really delighted to be asked to do it.'
And, since having worked with Miss Ultimo, Jade has actually put some of the knowledge she has acquired in the role to the test.
Push the button: Miss Ewen said she was dubious about modelling underwear at first but has been won over by ultimo
'It wasn’t until after I was appointed as ambassador of Miss Ultimo did I think I’d better get measured, and sure enough I had been wearing the wrong size.
'Wearing the right size really improves your silhouette and gives you the right support.'
Talking about her collaboration with Miss Ultimo, Jade said previously: 'I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.'
And Ultimo creator Michelle Mone OBE added: 'Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand.
'She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy.
'We’re really excited to have her on board.'
The range launches in Debenhams stores and online at www.missultimo.com.