PUBLISHED: 00:01, 25 September 2012 | UPDATED: 07:39, 25 September 2012
Alexandra Burke, Danielle Lineker, Lacey Turner, Heidi Range and Zoe Hardman embrace their inner Pink Lady for a 1950s style photo shoot inspired by the iconic movie Grease.
The celebrities have all posed for Asda’s 2012 Tickled Pink campaign, which supports charities Breast Cancer Campaign and Breast Cancer Care.
Alexandra, Danielle, Lacey, Heidi and Zoe dress up in various retro outfits for the shoot including halter neck dresses, hot pants and skin-tight wet-look leggings.
Hopelessly devoted: Alexandra Burke poses for Asda's 2012 Tickled Pink campaign
Tell me about it, stud: TV presenter Zoe Hardman dons the Pink Ladies jacket while posing on roller skates
X Factor winner Alexandra, 24, is seen posing seductively while talking on the phone in an American diner.
‘For last year’s campaign I headlined Asda's Tickled Pink Girls' Night Out concert as an ambassador for Breast Cancer Care and I'm absolutely thrilled to be involved in Tickled Pink again,’ she says.
‘This cause is so incredibly important to me and you can help too by picking up Asda's Tickled Pink products in store right now and show your support for Breast Cancer Care and Breast Cancer Campaign, two charities supporting people with breast cancer now and in the future.’
Meanwhile Sugababes star Heidi, 29, who is seen holding a flag in a reference to the infamous drag race which occurs at the end of Grease, says that she’s honoured to be part of the campaign.
Shaping up: Danielle Lineker, who has revealed that one of her close friends was affected by breast cancer, in another stunning image from the campaign
Ready Steady Go: Sugababes star Heidi Range seen holding a flag in a reference to the infamous drag race which occurs at the end of Greas
‘Tickled Pink has enabled Asda to raise a massive £29 million so far, which has gone towards supporting those affected by breast cancer and finding a cure for the disease.
‘By purchasing the Tickled Pink items you know that your money is helping save life’s and fighting the disease.’
Danielle, 33, wife of football legend Gary Lineker, looks stunning as she poses in a fifties-style bedroom while preparing for a big night out.
‘I have had a close friend affected by breast cancer so I’m very proud to be involved in Asda's Tickled Pink campaign for the third year running,’ she says.
You're The One That I Want: Former EastEnders star Lacey Turner in a sexy red prom-style dress
Glamour puss: Danielle looks stunning as she poses in a fifties-style bedroom while preparing for a big night out
Former EastEnders star Lacey, 24, shows off her leg in a sexy red prom-style dress while TV presenter Zoe, who hosts ITV2 show Take Me Out: The Gossip, dons the famous Pink Ladies jacket, worn by members of the HIgh School School gang in the film which stars Olivia Newton John and John Travolta.
The Only Way Is Essex star Lauren, 30, joins the line-up to model the Tickled Pink T-shirt, with is available in different styles at Asda from £6. £1 from every sale donated to the two charities to help beat breast cancer.
Asda’s exclusive, limited edition Tickled Pink products are available in Asda store and online from 15th September and throughout Breast Cancer Awareness Month in October 2012.
The original Pink Ladies: Stockard Channing (middle) as Betty Rizzo and Dinah Manoff as Marty Maraschino (far right) in the 1978 movie Grease
Pretty in Pink: Zoe (far left) Alexandra and Lauren (right) model some of the limited edition Tickled Pink products, which are available in all Asda stores and George.com across the United Kingdom from this month
Striking a pose: Lacey and Heidi (right) model the Tickled Pink designs. Prices start from just £6 and £1 from every sale is donated to Breast Cancer Campaign and Breast Cancer Care
Iconic movie: Olivia Newton-John and John Travolta play lovers Sandy and Danny in Grease