Sugababes star Jade Ewen shows off her curves in sexy Miss Ultimo ads

Sugababes singer Jade Ewen is the latest star to strip off for lingerie brand Miss Ultimo.

Jade Ewen models the new Miss Ultimo range (PA)

The 22-year-old looks sensational in the racy photoshoot which shows her dressed in just a bra and knickers as she lies down on a chaise longue.

But as she's modelling the Autumn/Winter range, Ewen also dons a range of hats in the promo shots.

This is Jade's second time in front of the cameras as she promotes the brand.

 

Jade Ewen shows off her toned body (PA)

She said previously: 'I am so excited to be working with Miss Ultimo. I have always been a huge fan of the brand and its creator Michelle Mone.

'I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.'

Ultimo boss Michelle Mone said: 'Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand.

'She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy. We’re really excited to have her on board.'

Read more: http://www.metro.co.uk/lifestyle/850321-sugababes-star-jade-ewan-shows-off-her-curves-in-sexy-miss-ultimo-ads#ixzz181QXKh2F

http://www.ultimo.co.uk/shop/miss-ultimo

Nobody's looking at your hat, Jade! Sugababes star Ewen strips for sexy new Miss Ultimo adverts

By Sarah Bull
Last updated at 3:58 PM on 13th December 2010

 

She's one third of the hottest girl band around, so it's no wonder Sugababes singer was snapped up to front an advertising campaign for underwear brand Miss Ultimo.
The 22-year-old singer looks stunning in new festive adverts for the line, in which she is seen reclining sexily on a chaise longue and posing in various sultry poses.
But one slightly odd addition to the shoot is the array of hats the singer dons in the pictures.

Sexy: Sugababes star Jade Ewen poses in the School Rebel set as she promotes Miss Ultimo's Autumn/Winter range

In one shot, she is seen wearing a top hat with a big silver bow, while in another she opts for a red beret-style headpiece with a black PVC ribbon.
The campaign is Jade's second for the brand, and she has clearly been working hard to stay in shape between the shoots, as she succeeds in looking both trim and toned in the photographs.
Talking about her collaboration with Miss Ultimo, Jade said previously: 'I am so excited to be working with Miss Ultimo. I have always been a huge fan of the brand and its creator Michelle Mone.
'I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.'

We're not looking at your hat, Jade! The singer wears a variety of colourful hats in the shots

Sultry: The campaign is Jade's second for the underwear brand, and she said she is 'so excited' to be involved

And creator Mone added: 'Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand.
'She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy. We’re really excited to have her on board.'
Jade, who will launch the new Autumn/Winter range at an event in Debenhams on London's Oxford Street on Wednesday, follows in the footsteps of previous Miss Ultimo girls including former Sugababes star Keisha Buchanan and Peaches Geldof.
The pretty bras and knicker sets, called names such as School Rebel, Cherub and Rockabilly,are available from Debenhams and www.missultimo.com.


Read more: http://www.dailymail.co.uk/tvshowbiz/article-1338255/Sugababes-star-Jade-Ewen-strips-sexy-new-Miss-Ultimo-adverts.html#ixzz18155TGOQ

Miss Ultimo says Hats Off to Sugababe Jade Ewen in Cherub ,School Rebel and Rockabilly

www.missultimo.com

Posted by ultimoeditor on December 13, 2010 ·

Pop star Jade Ewen, 22, the face and body of Miss Ultimo, looks gorgeous as she fronts the brand’s stunning new Christmas collection, on sale in Debenhams stores and online at www.missultimo.com from Sunday 12 December.
The fashionista, who will appear in Debenhams Oxford Street on Wednesday 15^th December at 12noon to promote the range, shows off Miss Ultimo’s dazzling new designs for Christmas, styled with biker gloves and quirky hats.
Jade, who was announced as the new Miss Ultimo earlier this year, said;

“I think boys find the prospect of buying lingerie for their other half absolutely terrifying. There is so much to take into consideration – size, style, shape, colour, fit – I can see why it would be overwhelming. My boyfriend has never been brave enough to buy me lingerie!
“My advice to all the men out there would be, first of all, if you’re going to go to the trouble of buying lingerie make sure you get her size right, as it might just backfire if you don’t! A quick peek in her lingerie drawer when she’s not looking will solve that problem.
“Secondly, check out her wardrobe to get a feel for her style; if she has a lot of colour in there, go for something colourful underneath. If she loves her fashion, go for a long line bra or stylish print. Girls love lingerie, especially at Christmas.”

Packed with festive frills and funky prints, the latest range features three new stylish designs – ‘Cherub’, ‘School Rebel’ and ‘Rockabilly’ – available in sizes 32A-38DD priced from just £8.00.
Jade added;

“The new Miss Ultimo collection is perfect for Christmas and makes a great gift. It strikes the perfect balance between girly and sexy, fits perfectly and creates curves in all the right places.”

Michelle Mone OBE, creator of Miss Ultimo, said;

“Miss Ultimo is all about having fun. The new designs from the Christmas collection ensure your style can spread through your entire look, from your party dress right down to your lingerie. Jade looks absolutely gorgeous in the new campaign and is the perfect fit with the Miss Ultimo brand.”

Miss Ultimo is dedicated to delivering gorgeous lingerie that fuses stylish and funky looks with a fabulous fit. Inside each cup you will also find the Miss Ultimo ‘signature’; an embossed lady carved from the cup to provide comfort, support and uplift.
The Miss Ultimo Christmas collection is available from Debenhams stores nationwide and online at www.missultimo.com

Jade Ewen Photo of the Day (For Sunday)