Thursday, 23 June 2011

Congrats to The Sugababes ,Nokia and Wieden+Kennedy for Ad of The Day

Ad of the Day: Nokia
Wieden channels Lady Gaga in dancing-dolls video for the pink N8 phone
  • June 23 2011
Wieden + Kennedy London brought in director David Wilson to create a promo for Nokia's N8 phone, featuring dolls dancing to girl group Sugababes' song "Freedom." Wilson has had ample experience with high-concept music videos for bands like the Japanese Popstars, and it shows: The Nokia spot is a lot less Barbie than it is Lady Gaga.
As the video opens, we're introduced a harmless-looking doll with a cute blond flip. A few seconds later, the video cuts to a second doll, and things are clearly getting darker: This one is standing naked in a dilapidated room, covered in an eerily blowing white sheet. Next there's a pop-star-meets-Lady-Godiva doll reclining
About the Author
Emma Bazilianis a staff reporter at Adweek. Follow Emma Bazilian at @adweekemma.
provocatively on a pink deer (also naked, which seems to be a theme), and then our first doll again, who suddenly snaps her head around 180 degrees, Exorcist-style, as a thumping bass begins. At this point, it's clear this isn't your typical girly-girl affair, pink phone or not. Jump cuts take us from shot to shot of giant video-monitor-covered walls, Nokia-tattooed plastic skin, and dismembered doll legs—all slightly twisted and very sexually charged, despite (or maybe because of) the fact that these stars are really children's toys.
The dance sequences, for which Wieden hired actual choreographers, could give most pop stars a run for their money. In one particularly Gaga-esque bit, a trio of gyrating dolls shoot laser beams from their bras, which happen to be made of N8 phones held together with phone cord—perhaps an homage to the Queen of Pop's own pioneering of phone-chic in her "Telephone" video. The spot might not give us anything we haven't seen in a Lady Gaga video (even the music isn't far off), but it manages to capture the same dark yet fiercely feminine aesthetic that her work conveys. And for a mobile-phone ad starring a bunch of plastic toys, that's impressive.

Client: Nokia
Agency: Wieden + Kennedy, London
Spot: "Freedom"
Creatives: Oli Beale, Alex holder
Agency Producers: Danielle Stewart, Rob Steiner, Helen Whiteley
Production Co: BlinkInk
Director: David Wilson
Producer: James Stevenson Bretton
Photography: Catherine Derry
Editing Company: Cut + Run
Editor: James Rose
Post Production: Munky

Jade Tweets latest fittings are in designs by Hannah Marshall

JadeEwen : on the couch in the pjs.. :) not quite as glamorous as the styling session earlier.. dresses were Uh-mazing! lovin hannah marshall :)

Hannah Marshall is a British-born fashion designer, who has established a reputation through showing at London Fashion Week and being part of the Fashion East programme for emerging talent in the industry. She trained at Colchester, and graduated in 2003. She established her own label in 2007.
Whilst she has been credited with 'reinventing the little black dress', Marshall has drawn criticism from established journalists for being too pretentious in her designs and presentation, with Tim Blanks, a writer for Condé Nast, suggesting that her Spring 2011 show was "highfalutin in the extreme". Her focus has been on creating constructed yet feminine pieces.
Hannah Marshall’s work has been photographed by Nick Knight, RANKIN, and Hedi Slimane, and has been worn by Erin O’Connor, Alice Dellal, Florence Welch, Naomi Campbell, Kelly Osbourne, SKIN, Janet Jackson, Marina Diamandis, Rihanna, amongst others.

Hannah Marshall on Twitter

London Fashion Week AW10/11 - Hannah Marshall

Hannah Marshall

Although I was sure velvet had had its day after the last few seasons, Alexander Wang's show in NY and now Hannah Marshall's are making me re-consider. Hailed as the Queen of Black, and rightly so, Hannah continued her body-con aesthetic, presenting a collection full of the tightest all-in-one playsuits and mini dresses. High necks and cut-out detailing were layered with sheer purple and blue under-garments, structured in a top-heavy silhouette. I found the beauty to be a really strong aspect of the show (something I seem to be consistently inspired by this LFW): hair bands covered the front part of the models' head - a modern potential update to the Prada turban. The lack of colour in the clothes was made-up by the shocking-blue glitter lips, also seen earlier in the day at Charlie le Mindu. The closing dress - a 3-D ring-binding encircling the body - showed a more avant-garde take on the black mini dress, which I hope to see more of next season.

Thanks to My Beautiful City

Photography by Matt King

Posted by Modesta Dziautaite