Saturday, 7 September 2013

Digital Spy Exclusive: Jade Ewen reveals Sugababes ended two years ago: 'I can't keep lying'

Exclusive: Jade Ewen reveals Sugababes ended two years ago:

'I can't keep lying'

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Sugababes singer Jade Ewen has confirmed to Digital Spy that the band "fizzled out" two years ago, saying: "I don't feel comfortable lying."

Ewen told us last month that the group are "pretty much done", but bandmate Amelle Berrabah claimed afterwards that they will all be "getting back together at the end of next year".

The Sugababes leave their hotel to perform at G-A-Y
Sugababes in 2011

Speaking at the National Lottery Stars gala tonight (September 5), Ewen insisted that Sugababes have indeed split up and continuing to claim otherwise is "unfair to fans".

"This is a tricky one because I don't feel comfortable lying, saying we're in the studio recording and we're going to bring music out next year, which seems to be the favoured line," she said. "I think it's unfair to fans and we should be honest.

"The band being over is definitely not my choice. I kind of was unlucky in that I came in [to Sugababes] towards the end of the cycle when things naturally came to the end.

"There was so much drama surrounding the group, I think the music just got lost. I don't like all the drama and the negativity. We kind of fizzled out about two years ago."

Ewen also accepted that the numerous lineup changes "obviously" contributed to the downfall of Sugababes.

Siobhan Donaghy, Mutya Buena and Keisha Buchanan at the 2013 Glamour Women of the Year Awards
© PA Images / Ian West/PA Wire
Original Sugababes Mutya Buena, Keisha Buchanan and Siobhan Donaghy have reformed as

"I do think the lineup changes have obviously got to be a factor, you can't get away from it," she said. "I'd be lying if I didn't think the same when I was approached. I was like, 'Is this going to work? Are people going to accept it?'

"But I know it's a brand and the music industry isn't necessarily about making music."

Further addressing her decision to join Sugababes in 2009, Ewen hinted that she had been reluctant to give up on her solo career and commented that she "was just trying to survive".

"One day I'm hoping that I'll be able to put out a book and explain that whole chapter," she teased.

"I had to make a decision - a very difficult decision, because I was about making music and the creativity - when I realised that everybody was only interested in the business and that if I ever wanted to put out music I needed to take an opportunity in the short term.

"I was just trying to survive. I went from Eurovision to being told I had a solo deal to being told, 'You might be dropped'. I'd already had three deals before that and been dropped and it's heartbreaking. I basically thought, 'Alright, I'm going to go for it, see where it takes me'."

Celebrity Birthdays: Jade Ewen
© PA Images / Jonathan Short/AP
Jade Ewen

Asked if she felt she fitted into Sugababes, Ewen confessed: "I did feel to a certain extent that I got lost, but at the same time it was an amazing opportunity.

"It was almost like a dress rehearsal of being a popstar. But now it's time to move forward... Come on, I've done Eurovision, I've done Sugababes. If it's still hard, should I just give up?"

National Lottery Stars 2013, which celebrates the difference lottery-funded organisations make to local communities, airs Wednesday, September 11 at 10.30pm on BBC One.

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