Tuesday, 9 August 2011

New Video: Sugababes – ‘Freedom’ - ThatGrapeJuice

New Video: Sugababes – ‘Freedom’

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It’s finally here! The Sugababes‘ latest line-up assert their ‘Freedom’ in the video for their first original offering for new label RCA (Sony Music).
Check out Amelle, Heidi, and Jade in action below…

Hmm. What needed to be a “ball out of the park” scenario, instead generates a fresh set of question marks surrounding this line-up. For, despite boasting slick and gloss in abundance, the video seems to build towards something, only to deliver varying degrees of ‘nothing’. Case, point, example, the Dub-Step breakdown. Much of the clip saw the ladies “smize” away in front of wind-machines and the like. Yet when it really mattered (the classic video “breakdown”), the whole shabang somewhat fizzled.
As such, new member Jade Ewen steals the show in yet another uneventful showing from the group collectively. Her leg-lift gave life!
Luckily for the ladies, though, the song is a winner. Whether this will be enough to negate the misgivings of its lacking (yet decent enough) video, will be interesting to see.

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