F1 Rocks announces Formula 1 season opening gig in Bahrain
15:33 | Tuesday February 8, 2011
London-based Enterprise Entertainment is organising the first F1 Rocks live entertainment event of 2011 for the opening race of the new Formula 1 season in Bahrain.The company has confirmed Taio Cruz and Sugababes in the line up while David Guetta will headline the event on March 12. Another act is expected to be announced closer to the date.
The show will take place at the Bahrain International Circuit the day before the Grand Prix race and Enterprise will produce two TV formats for distribution from the event, consisting of a high-impact highlights package, as well as a 30-minute version of the gig.
Footage will be given to all international broadcasters associated with Formula 1 coverage, which along with local networks will give the artist exposure to a potential global TV audience of in excess of 40m viewers.
Launching the event, Enterprise Entertainment chairman Robert Montague said, “ It is with much pleasure we announce our collaboration with Bahrain and that they are playing host to the first F1 Rocks event of 2011. It is going to be a great show”
Shaikh Salman bin Isa Al Khalifa, chief executive at Bahrain International Circuit, commented, “Not only will we be able to enjoy the very best of motorsport, but we will also get this first-of-its-kind experience of watching some of the top music and dance artists in the world, thanks to F1 Rocks.
“F1 Rocks is well-known to have brought some of the world’s biggest stars to Formula 1, such as Eminem, Beyonce, No Doubt and the Black Eyed Peas. Each of them and many others have been a part of past F1 Rocks events, and we in the Kingdom of Bahrain are extremely excited about the final artist that is to be added to the line-up.