The newest Sugababe recruit, Jade Ewen, cuts an enviable figure in these stunning photographs to promote the latest collection for lingerie brand Miss Ultimo.
22-year-old Jade is the latest in a very long line of celebs to strip down to their smalls to promote the uplifting brand.
Jade inherits the Miss Ultimo crown from Peaches Geldof, but the brand is no stranger to celebrity endorsement.
Smoldering: The newest Sugababe Jade Ewen is the latest in a long line of celebs to don Ultimo range of bras
Uplifting: 22-year-old Jade looks toned as she poses in the new Miss Ultimo range. She's replaced Peaches Geldof as the new face of the brand
Julie Roberts famously donned an Ultimo bra to enhance her cleavage to play the busty lead in Erin Brockovich.
Since then, wily marketeers have roped in the likes of Katie Price, Kelly Brooke, Girls Aloud's Sarah Harding, Jade Jagger and Jennifer Ellison to name but a few, to dress down and don their push-up bras.
And it looks as though Jade's new role as a Sugababe is keeping her in shape. The singer looks trim and toned in the saucy pictures which have a candy shop theme.
Jade said: 'i'm a fashion addict so being involved with a lingerie brand that's so fashion-driven is lots of fun'.
The new range has names like Sweet Secrets and Surprise Party. The new Miss Ultimo collection is available from Debenhams and missultimo.com.
What's your flava? Jade strikes a sultry pose on the set of the latest Mill Ultimo photoshoot- aptly named Candy Shop. The dance routines for her new roll as a Sugababe are keeping her trim