Wednesday, 31 March 2010
Sugababes and other stars raise £300k for Have a Heart 0
Fundraising | Stefan Marseglia | 31 Mar 2010
Topics: Community fundraising
A national radio station has raised over £300,000 for a charity that aims to grant wishes to terminally ill children.
The Starlight Children’s Foundation received the money after Heart FM’s Have a Heart campaign saw presenters, listeners and celebrity supporters combine efforts to help raise funds.
The week-long event saw a host of stars including JLS, Alisha Keys and the Sugababes visit Heart radio station to co-present shows, donate auction lots, perform live sets and answer phone calls in the appeal’s call centre.
“I’ve experienced first hand being on a hospital ward with my younger brother who has cerebral palsy. Anything you can do to make that journey smoother and more entertaining for children is an amazing thing to do,” said singer Alesha Dixon.
Lots on offer included “meet-and-greets” with musicians such as Alicia Keys and Robbie Williams, which raised £15,000 each, as well as 5-star holidays.
All funds raised will help the foundation to provide year-round entertainment on hospital wards across the country using technology including High-Definition flat screen televisions and games consoles.