Friday, 19 February 2010

Sugababes’ ‘Sweet 7′ TV Ad

Thursday, February 18th 2010
Sugababes’ ‘Sweet 7′ TV Ad

Check out the official album commercial for the Sugababes‘ new LP ‘Sweet 7′ (due March 8th), which began running today:

Their label Island / Roc Nation are not playing when it comes to the promotion of this project! The ad is slick, and definitely sells the ladies as a premier act. Having listened through our preview copy of the album, it most certainly positions them in the thick of what’s hot musically (Pop-meets-Urban-meets-Dance) and boasts awesome production. Whether or not that’s a good thing, when considering the sound and image the group etched out for themselves over the last 10 years, is up to individual interpretation.

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