Sugababes Premiere Comeback Video 'Freedom'

• Posted Aug 11 2011 by David Lim

British girl band Sugababes gets sexy - and a little drunk - on the video for their new single 'Freedom'.

The Sugababes is fighting back with a bigger sound and sexier image after the commercial dissapointment of their "Sweet 7" album last year. The trio currently made up of Heidi Range, Amelle Berrabah and Jade Ewen signed a three-album deal with Sony Music a few months ago after parting ways with Island Records, the label that had nurtured the band since their 2002 breakthrough "Angels With Dirty Faces".
'Freedom' is the lead single taken from the Sugababes eighth studio album, which is slated for release later this year. The sexy music video sees Heidi, Amelle and Jade getting sexy with dancers in a dark underground club with some fans calling it out as a modern take on the group's 2001 'Freak Like Me' clip.

The band's newest member Jade revealed in an interview that she got a little drunk beforehand to "loosen up" for the intimate scenes.
"When you've got to do intimate stuff and be all sexy, looking into somebody's eyes who you've only just met five minutes ago - and there's a whole camera crew there - it's really intimidating," she said.
The pint-sized singer admitted that she had taken band member Heidi's suggestion of "a few drinks" a little too literally and downed several shots before commencing their early morning video shoot.
Watch the Sugababes sultry performance in 'Freedom':



Director Sean De Sparengo, who had done videos for Olly Murs' 'Heart On My Sleeve' and Girls Aloud's 'Call The Shots', said the mission with 'Freedom' was to make a video where the Sugababes can feel like they're "on top of their game". The outfits they wear in the video were designed by the same team who had done costumes for Lady Gaga, Katy Perry and the Black Eyed Peas.
Sugababes are still currently recording material for their forthcoming album and have said that 'Freedom' is indicative of the "big vocal" pop sound to come. The band, who has been open about how the line-up change affected the awkward recording of their last album, said that this new record is a "fresh start for everyone".
The trio's new single 'Freedom' will be out in the UK on 25 September.