Jade Ewen Photo of the Day

Ultimo blog : Jade Ewen unveilled as our new Miss Ultimo!

Ultimo Blog

Jade Ewen unveilled as our new Miss Ultimo!

Posted by ultimoeditor on November 3, 2010 

With her fabulous figure and sultry good looks, it’s easy to see why Sugababe Jade Ewen has been snapped up to replace Peaches Geldof as the brand new ‘face & body’ of Miss Ultimo!
The stunning British pop star, Jade, 22, struts her stuff in the latest campaign for the high street lingerie label, showcasing the brand new showstopping Autumn Winter collection available exclusively from Debenhams stores nationwide and online at www.missultimo.com.

Jade Ewen said,

“I am so excited to be working with Miss Ultimo. I have always been a huge fan of the brand and its creator Michelle Mone.  I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.
“If you’re anything like me and love fashion and gorgeous lingerie, Miss Ultimo’s new Autumn Winter collection is perfect. I particularly love ‘Candy Shop’ for its retro styling and ‘Denim’ for its wearability factor.”

Michelle Mone OBE, 38, said,

“Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand. She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy. We’re really excited to have her on board and we have no doubt the Autumn Winter collection will be a huge talking point in the fashion world this season.”

Packed with pretty frills and eye-popping brights, the new collection is inspired by the savvy style of St Trinians and retro styling from the fifties. Available from just £8.00, the range boasts six new designs available in sizes 32A-38DD and features some of the season’s hottest trends, including bold pops of colour (‘Candy Shop’), feminine florals (‘Surprise Party’), double denim (‘Denim’) and sharp monochrome (Sweet Dreams).
Miss Ultimo is dedicated to delivering gorgeous lingerie that fuses stylish and funky looks with a fabulous fit. Inside each cup you will also find the Miss Ultimo ‘signature’; an embossed lady carved from the cup to provide comfort, support and uplift.
The Miss Ultimo collection has now officially launched and is available exclusively in Debenhams stores nationwide and through Miss Ultimo’s website (www.missultimo.com). To view the whole collection, click here!