Sugababes sign a new deal with record label Sony RCA-BBC Newsbeat
Page last updated at 13:40 GMT, Wednesday, 6 July 2011 14:40 UK
Sugababes will release their new single, Freedom, later this summer Sugababes have left their record company to sign a deal with Sony RCA.
The band had plenty of hits, including six UK number ones, during their nine year relationship with Island Records.They also changed line-up more than once during that time, with Amelle Berrabah and Jade Ewen replacing Mutya Buena and Keisha Buchanan.
The girls appeared at the first Chester Festival last weekend performing singles including About You Now, Round Round and Freak Like Me.
The group have also announced they will have a new single out later in the summer.
Freedom will be released on 5 September.
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John Harkin | 06 July 2011 at 12:40
The Sugababes have signed a new record deal with Sony RCA after leaving Island Records
The band, who have racked up a string of top ten hits, signed the deal just months before the official release of their new single Freedom.
Upon leaving their former label home of 9 years, Crown MD, Mark Hargreaves commented: “With Island Records, we enjoyed an extremely long and successful relationship, establishing Sugababes as a band whose name has for the past decade become a bi-word throughout Europe for hit records.
“Our decision to strike a deal with Sony came because it was important for us to treat this as a new chapter in the band’s lifespan and to factor in all of the key elements that are essential to make any signing the right one; a passion for the music, enthusiasm for the talent, and a belief in the team to deliver. In Sony we found all of these qualities.”
The decision to work again with Nick Gatfield, Sony Music’s newly appointed President of Music was a natural fit, as it was he who signed the band’s former deal while at Island back in 2001.
Gatfield commented, “When we learned of the chance to sign Sugababes, we saw a great opportunity to work with Crown and continue to build on the band’s legacy of successful hit-making. I believe we have an exciting future together operating through a new joint-venture model which incorporates the excellent creative skills of Mark Hargreaves and Sarah Stennett at Crown combined with the marketing and promotional assets that Charlie Lycett and the RCA team have to offer.”
Sugababes’ debut single FREEDOM is scheduled for release on 5th September and is already enjoying early awareness via an online sync partnership with Nokia.
FREEDOM is scheduled for release on 5th September via RCA, where the campaign will be managed by Sophie Hilton.
The band, who have racked up a string of top ten hits, signed the deal just months before the official release of their new single Freedom.
Upon leaving their former label home of 9 years, Crown MD, Mark Hargreaves commented: “With Island Records, we enjoyed an extremely long and successful relationship, establishing Sugababes as a band whose name has for the past decade become a bi-word throughout Europe for hit records.
“Our decision to strike a deal with Sony came because it was important for us to treat this as a new chapter in the band’s lifespan and to factor in all of the key elements that are essential to make any signing the right one; a passion for the music, enthusiasm for the talent, and a belief in the team to deliver. In Sony we found all of these qualities.”
The decision to work again with Nick Gatfield, Sony Music’s newly appointed President of Music was a natural fit, as it was he who signed the band’s former deal while at Island back in 2001.
Gatfield commented, “When we learned of the chance to sign Sugababes, we saw a great opportunity to work with Crown and continue to build on the band’s legacy of successful hit-making. I believe we have an exciting future together operating through a new joint-venture model which incorporates the excellent creative skills of Mark Hargreaves and Sarah Stennett at Crown combined with the marketing and promotional assets that Charlie Lycett and the RCA team have to offer.”
Sugababes’ debut single FREEDOM is scheduled for release on 5th September and is already enjoying early awareness via an online sync partnership with Nokia.
FREEDOM is scheduled for release on 5th September via RCA, where the campaign will be managed by Sophie Hilton.
