Miss Ultimo

Jade Ewen wears big grey pants for Miss Ultimo photoshoot

By Smithers on Mar 8, 11 09:00 AM

POSSIBLY this is the one of the strangest blogs that I'm ever going to write - passing my rather limited opinion on underwear.
Being a man I normally never complain whenever a lovely ladies strips off to her smalls in the name of, er, underwear modelling. Amongst other things.
However this Jade Ewen photoshoot for lingerie brand Miss Ultimo left me bemused.
Posing in big, grey pants isn't exactly what I signed up for when clicking on these images. And the awful trainers and socks look too? I'm soooo confused.

Apparently the range is "trend-proof" and provides maximum comfort all day.
Michelle Mone, creator of Miss Ultimo, said: "Jade looks amazing in the range and proves that everyday lingerie can be sexy and stylish too."
Hmmm. Jury is out on that one.

Sugababe Jade Ewen poses in 'everyday' undies for Miss Ultimo

 Miss Ultimo

Sugababe Jade Ewen poses in 'everyday' undies for Miss Ultimo

Updated 08:22am on 8 Mar 2011

Jade Ewen models the 'everyday' collection from Miss Ultimo

Sugababes star Jade Ewen looks like she will push a few buttons after stripping to her underwear for lingerie brand Miss Ultimo.

The singer is modelling a new range for the undies firm which goes on sale today.
Ewen - whose group has had hits with tracks such as Get Sexy and Push The Button - wore grey and white versions of the "everyday" collection, which she coupled with socks and sneakers.
The company said the range - part of the spring/summer collection - is "trend-proof" and provides maximum comfort all day.
Michelle Mone, creator of Miss Ultimo, said: "Jade looks amazing in the range and proves that everyday lingerie can be sexy and stylish too."
Ewen - the face and body of Miss Ultimo - said: "The range is stylish, simple and wearable, as well as being wonderfully comfortable and luxuriously soft against your skin."
The range launches in Debenhams stores and online at www.missultimo.com.

Miss Ultimo

Jade Ewen shows off sexy body in new Ultimo shoot - picture

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by Tom Bryant, Daily Mirror 8/03/2011

SUGABABE Jade Ewen is snapped looking super cute in the latest Miss Ultimo underwear ad.
The 23-year-old posed in a grey bra and pants that show off her perfectly toned tum.
She certainly looks undie-lievable.
- Miss Ultimo is available from Debenhams & www.missultimo.com

Jade Ewen shows how to pull off an underwear shoot in your favourite trainers...

Miss Ultimo

(Former?)Sugababe Jade Ewen shows how to pull off an underwear shoot in your favourite trainers...

By Daily Mail Reporter
Last updated at 2:29 AM on 8th March 2011
Who says you can't pull off an underwear shoot in your favourite trainers?
Sugababes star Jade Ewen tried the unusual look as she modelled underwear for lingerie brand Miss Ultimo.
The singer showed off the new range for the undies firm which goes on sale today.
Miss Ewen - whose group has had hits with tracks such as Get Sexy and Push The Button - wore grey and white versions of the 'everyday' collection - although she topped off the ensemble with socks and sneakers.

Looking right at home: Jade Ewen paired Ultimo's 'everyday' range of lingerie with unconventional socks and trainers

The company said the range - part of the spring/summer collection - is 'trend-proof' and provides maximum comfort all day.
Michelle Mone, creator of Miss Ultimo, said: 'Jade looks amazing in the range and proves that everyday lingerie can be sexy and stylish too.'
Ewen - the face and body of Miss Ultimo - said: 'The range is stylish, simple and wearable, as well as being wonderfully comfortable and luxuriously soft against your skin.'

'Everyday lingerie can be sexy too': former Sugababe Jade has been the face of Ultimo for the past year

Jade, who is dating EastEnders star Ricky Norwood, has an incredible figure thanks to her dancing background and constantly busy schedule with the Sugababes, but admits she was dubious at first about doing an underwear campaign.
She said: 'I didn’t actually think I’d ever do a lingerie campaign but I have always been a huge fan of the Miss Ultimo brand and Michelle that I simply couldn’t say no. I was really delighted to be asked to do it.'
And, since having worked with Miss Ultimo, Jade has actually put some of the knowledge she has acquired in the role to the test.

Push the button: Miss Ewen said she was dubious about modelling underwear at first but has been won over by ultimo

She said: 'First of all, make sure you’re wearing the rights size.
'It wasn’t until after I was appointed as ambassador of Miss Ultimo did I think I’d better get measured, and sure enough I had been wearing the wrong size.
'Wearing the right size really improves your silhouette and gives you the right support.'
Talking about her collaboration with Miss Ultimo, Jade said previously: 'I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.'
And Ultimo creator Michelle Mone OBE added: 'Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand.

'She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy.

'We’re really excited to have her on board.'
The range launches in Debenhams stores and online at www.missultimo.com.

Read more: http://www.dailymail.co.uk/tvshowbiz/article-1364033/Former-Sugababe-Jade-Ewen-shows-pull-underwear-shoot-favourite-trainers-.html#ixzz1FzkJGcnc

4 Videos of the Sugababes at a Private Party 5.3.11

Uploaded by sorba123 on Mar 5, 2011

The Sugababes perform especially for us !

Partying with the Sugababes 1 

Partying with the Sugababes 2 

Partying with the Sugababes 3 

Partying with the Sugababes 4