Happy birthday, Ultimo! As the British lingerie brand celebrates its 13th birthday, FEMAIL looks back at the girls behind the bras
- Women including Luisana Lopilato, Helena Christensen, Peaches Geldof and Elen Rivas have all modelled for Michelle Mone's underwear lines
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Saucy lingerie brand Ultimo is today celebrating its 13th birthday.
So FEMAIL is raising a glass to company founder Michelle Mone and the gorgeous girls who have loaned their bodies to her brand over the years.
The following retrospective highlights how Ultimo has grown and developed over the past decade, and how the models helped showcase the label's various lines along the journey.
Michelle Mone OBE, founder of Ultimo, stripped off in 2010 to model her own lingerie for the first time
Today, Ultimo remind us exactly why they are the UK’s leading lingerie designer as they shows off some of their most famous celebrity models in celebration of the brands 13th birthday.
The lingerie firm have shot some of the world’s most beautiful women in their smalls and want to show off just why they were chosen for the prestigious role as the face and body of Ultimo or one of the sister brands.
Faces have included superstars such as Mel B, Penny Lancaster, Rachel Hunter and most recently Luisana Lopilato.
Michelle Mone OBE said: 'I can’t believe it’s Ultimo’s 13th Birthday. My dream was to create a successful brand and although thirteen is unlucky for some, I am still living the dream!'
Not only famous for their celebrity faces in the past thirteen years Ultimo have invented products which have shaped the lingerie industry and created solutions for women across the worlds lingerie dilemmas.
Michelle added: 'My main aim at Ultimo is to boost women across the worlds confidence and ensure they feel good about themselves.
'I like to think of myself as an inventor which is why at Ultimo we have launched an incredible 13 inventions in the past 13 years.
From the backless bra to the frontless bra, to the two cup sizes bigger bra, if you have a fashion dilemma Ultimo has the solution.'
THE FACES OF ULTIMO THROUGHOUT THE YEARS
Jeni Falconer fronted the Adore Moi range in 2009
Claudine Keane posed for Adore Moi Christmas collection
Gemma Atkinson was an Ultimo DD-G face
Melinda Messenger also represented the more top-heavy girls
Supermodel Helena Christensen was an Ultimo face in 2006
Amy Childs as the face of Bra Queen for Tesco
Adore Moi model Kimberley Stewart in 2007
Kara Tointon modelling 'Michelle for George' lingerie exclusive to Asda
Rachel Hunter models the Spring/Summer 2005 range
Model Penny Lancaster was an Ultimo face
Sarah Harding of Girls Aloud modelled in 2008
Elen Rivas modelled the Diamond Boutique for Tesco
Mel B modeled for the lingerie brand in 2009
Kelly Brook was another Ultimo DD-G face
Raica Oliveira wore the £800,000 Ultimo Diamond Bra as an Ultimo face
Jade Ewen was the 2011 Miss Ultimo face
Peaches Geldof modelling Miss Ultimo in 2009
Luisana Lopilato is the latest offering from the lingerie brand
Read more: http://www.dailymail.co.uk/femail/article-2205105/Ultimo-celebrates-13th-birthday-FEMAIL-does-retrospective-models.html#ixzz26wVLo0wY
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Wow amazing!! Very sexy and Beautiful Michelle Mone and Gemma Atkinson thank you i am such a Big fan of You
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