http://www.ultimo.co.uk/shop/miss-ultimo By Sarah Bull
Last updated at 3:58 PM on 13th December 2010
Nobody's looking at your hat, Jade! Sugababes star Ewen strips for sexy new Miss Ultimo adverts
Last updated at 3:58 PM on 13th December 2010
She's one third of the hottest girl band around, so it's no wonder Sugababes singer was snapped up to front an advertising campaign for underwear brand Miss Ultimo.
The 22-year-old singer looks stunning in new festive adverts for the line, in which she is seen reclining sexily on a chaise longue and posing in various sultry poses.
But one slightly odd addition to the shoot is the array of hats the singer dons in the pictures.
In one shot, she is seen wearing a top hat with a big silver bow, while in another she opts for a red beret-style headpiece with a black PVC ribbon.
The campaign is Jade's second for the brand, and she has clearly been working hard to stay in shape between the shoots, as she succeeds in looking both trim and toned in the photographs.
Talking about her collaboration with Miss Ultimo, Jade said previously: 'I am so excited to be working with Miss Ultimo. I have always been a huge fan of the brand and its creator Michelle Mone.
'I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.' 
And creator Mone added: 'Jade has a beautiful, healthy figure and a natural flair for fashion, which works incredibly well with the Miss Ultimo brand.
'She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy. We’re really excited to have her on board.'
Jade, who will launch the new Autumn/Winter range at an event in Debenhams on London's Oxford Street on Wednesday, follows in the footsteps of previous Miss Ultimo girls including former Sugababes star Keisha Buchanan and Peaches Geldof.
The pretty bras and knicker sets, called names such as School Rebel, Cherub and Rockabilly,are available from Debenhams and www.missultimo.com.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-1338255/Sugababes-star-Jade-Ewen-strips-sexy-new-Miss-Ultimo-adverts.html#ixzz18155TGOQ
The 22-year-old singer looks stunning in new festive adverts for the line, in which she is seen reclining sexily on a chaise longue and posing in various sultry poses.
But one slightly odd addition to the shoot is the array of hats the singer dons in the pictures.
Sexy: Sugababes star Jade Ewen poses in the School Rebel set as she promotes Miss Ultimo's Autumn/Winter range
In one shot, she is seen wearing a top hat with a big silver bow, while in another she opts for a red beret-style headpiece with a black PVC ribbon.
The campaign is Jade's second for the brand, and she has clearly been working hard to stay in shape between the shoots, as she succeeds in looking both trim and toned in the photographs.
Talking about her collaboration with Miss Ultimo, Jade said previously: 'I am so excited to be working with Miss Ultimo. I have always been a huge fan of the brand and its creator Michelle Mone.
'I’m a total fashion addict, so being involved with a lingerie brand that’s so fashion-driven is lots of fun.'
We're not looking at your hat, Jade! The singer wears a variety of colourful hats in the shots
Sultry: The campaign is Jade's second for the underwear brand, and she said she is 'so excited' to be involved
'She’s exactly what Miss Ultimo is all about in terms of her style, spirit and energy. We’re really excited to have her on board.'
Jade, who will launch the new Autumn/Winter range at an event in Debenhams on London's Oxford Street on Wednesday, follows in the footsteps of previous Miss Ultimo girls including former Sugababes star Keisha Buchanan and Peaches Geldof.
The pretty bras and knicker sets, called names such as School Rebel, Cherub and Rockabilly,are available from Debenhams and www.missultimo.com.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-1338255/Sugababes-star-Jade-Ewen-strips-sexy-new-Miss-Ultimo-adverts.html#ixzz18155TGOQ
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