Asian Woman Magazine Comes Under New Management
November 03, 2010
Managing director of JEM Corp and editor of the publications J Wimal has joined forces with business tycoon Sonit Shringi to purchase the renowned family of publications.
Asian Woman magazine which celebrates its 10th anniversary next year is written and published in the UK and has developed an international following since its launch in 2001. The family of magazines have cornered the affluent British Asian market over the past decade.
The rare combination of an editor turned owner J Wimal, 30 has been with the magazines since joining as features writer in 2006.
After being made editor in 2009 Ms Wimal has been steadily breaking new ground with the titles, including featuring mainstream artists The Sugababes in their first Asian fashion cover shoot.
"The offer of a job at Asian Woman magazine was unexpected and something I initially accepted to ‘broaden my horizons,’" she said.
"I fell in love with the job almost immediately and today Asian Woman magazine has become a part of me and I can’t imagine my life without it. So I bought the company."
Ms Wimal’s business partner, JEM Corp executive director and shareholder Sonit Shringi, 30 said "I was drawn to the opportunity to get on board a world renowned brand which already has a huge following. I'm now looking forward to further expanding on the world-wide reach of our magazines and events."
Having previously owned several acclaimed bar/restaurants, Shringi brings a specialist background in the hospitality and events industry to the brand that also hosts the widely reputed annual Asian Bride Show at Wembley Stadium.
Ownership by JEM Corp marks an exciting new chapter in Asian Woman magazine's story and will bring a financial injection of several million pounds to the title and its sister publications.
Investors say the combination of Ms Wimal’s keen creative acumen and long background with the magazines together with Mr Shringi’s formidable business expertise will prove a force to be reckoned within a flourishing and increasingly competitive industry.
(Not for the faint of heart) 
